In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a successful strategy?
It turns out, the answer is in the numbers.
One of the best benefits of a shift towards digital everything is that consumer behavior is easily trackable.
For example, brands can’t specifically analyze exactly how many consumers purchased a product because of a specific billboard advertisement. However, they can track exactly how many people clicked on a retargeting ad, where they came from, how long they stayed on the site, and the content they engaged with.
What’s better, the business world is always analyzing online behavior and determining how those actions can affect business growth down the road.
I rounded up some of the most telling statistics in marketing, website design and branding – plus