Peter McLachlan, co-founder and chief product officer, Mobify

Peter McLachlan, co-founder, Mobify

Businesses change, competition develops, branding evolves, technology becomes outdated. Whatever the reason, it’s website redesign time. With the rapid pace of mobile adoption and digital experience technologies changing just as fast, what used to be a two- to three-year and fairly predictable refresh cycle is typically sooner for e-commerce sites. Meeting consumer expectations seems like a never-ending treadmill.

Today’s shopping sites are largely responsive in design (nearly 90% according to Forrester). This means they use fluid layout techniques for use on mobile, render well on a variety of devices, and use a single URL for improved SEO. If you’ve gotten this far you’re already on the path to being optimized for mobile users.

Now comes Google, Apple, Microsoft, Samsung, and others that are advancing modern web technologies like service workers and web push

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