Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates.
Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites.
With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to improve your bottom line. Let’s explore some ways you can improve your mobile conversion rate.
Google recently announced that mobile page speed