Between the client (owner of the future website to create) and the web designer, the perception on the aesthetic aspect of web design project differs and this divergence can persist even during the execution. In what follows, we will list some famous mistakes to avoid when working as artistic staff of any graphic design studio or digital agency.

Fusion between 2 graphic models

One of the fatal mistakes in the artistic direction is to ask for a mix of two models in order to take advantage of the good sides of each one. However, each graphic design has been subject to a unique perception and if we try to merge it with another graphics model, there is a strong risk of reducing its value and end up with a disoriented model. The ideal solution in this direction is to explain to the designer what we are looking for and what our goals

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