Online labor marketplaces have been around since the dawn of the internet. Post a task, select a worker, verify the work, and submit a payment. There are dozens of companies that broker labor services, and the rise of these marketplaces has been a large factor in encouraging as many as a third of American workers to become freelancers.
While finding individual workers for simple tasks is now common online, finding and building teams to solve complex tasks is anything but. Diverse skill sets, complex relationships between tasks, and the need for institutional memory around a project have made team building on the internet a challenging subject for researchers and startup founders alike.
Using research around a concept called flash teams, New York-based B12 is looking to solve the team-based labor marketplace challenge, all the while opening