Ebooks have a variety of uses for marketing and promoting your business online. One of the most common uses of an ebook is as a promotion tool on your website.
For example, you can reward site visitors for subscribing to your weekly newsletter by giving them a free ebook. Not only does this give them a benefit to subscribe, it also gives them a preview of the expertise they can expect from your company.
Ebooks don’t have to be very long to be effective. A simple 12-15 page ebook focused on one particular topic is all you need to engage readers. This serves two purposes: One, it draws the attention of readers interested in a topic your company is experienced in and, two, it lets you show off your expertise in this area, building brand trust.
Writing an ebook is not difficult but it is best to approach it in an organized way.