The world has changed significantly is terms of how people interact with technology in the course of a decade or so. Today, smartphones and tablets have replaced desktops and laptops as the primary mode of accessing the internet for the youth. With users digital footprint interspersed across PCs and mobile devices, brands face the challenge of delivering consistent experience across devices. Responsive web design is one of the ways for businesses to achieve that consistency.

A lot has been said and written about responsive web design. However, as companies have shifted the focus to it and striving to get it right, certain things need to be highlighted. One of them is the website content, which is often shadowed by emphasis on underlying functionality. Here are three ways to optimize content in order to maximize the potential of a responsive website.

Define content hierarchy

The true purpose of responsive web design is to make

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