There is no question that accounting firms must have an efficient and effective website as the cornerstone of their new business strategy, yet the thought of developing a new one can make even hardened adults cry.
By any account, a new website project is fraught with peril — full of possible pitfalls and marketing mistakes that can derail even the best-intentioned efforts. Today, organizations looking for a professional services partner such as an accounting firm depend heavily on websites for their initial research. And because hiring the right accounting firm is a crucial step for most enterprises, the sales cycle can be complex and long, raising the stakes even higher for having the right website.
Fortunately, there are some common pitfalls that are responsible for the vast majority of website derailments. Here’s how to spot them so you can avoid them:
Death by committee: Often large projects require a committee of stakeholders to