That said, your website is not only a powerful tool for conversions and establishing a trusting relationship with visitors, but its role in the overall customer experience means it’s also one of the deciding factors in getting positive reviews once they’ve left your hotel. Just like your services and features outside of the digital world will be tailored to customers’ expectations, your website design will rely on factors that are important to visitors in order to provide optimal user experience. Here are the things to pay attention to and improve your hotel UX web design.

  • Mobile optimization

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