As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing.
Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics:
- A majority of Google searches occur on a smartphone or tablet.
- 50 percent of local mobile searches are for local business contact information, says Hubspot:
- According to BrightEdge, 69 percent of mobile searchers stated they were more likely to buy from a brand with a mobile site that addressed their concerns.
Now, with mobile web design, speed takes precedence over almost any other ranking factor. Unfortunately, I’m not sure if half of the web is seriously optimized for mobile search.
According to Think with Google, 70 percent of mobile web pages take 7 seconds to load visual content above and