From MarTech Today:
- Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
May 1, 2018 by Robin Kurzer
The move gives marketers the ability to track the buyer journey across all activation points.
- How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud
May 1, 2018 by Barry Levine
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled.
- Here’s why Radius and Leadspace decided