The new hot thing… a lot of buzz…but what are Progressive Web Apps (PWAs)? Are they an app? A website? The name is confusing, but the potential upside PWAs offer online retailers is becoming increasingly apparent, as conversion rates from mobile traffic continue to stagnate, while traffic grows.
In this post, I will shed some light on PWAs by explaining the problem they are trying to solve, what they are, and why this new mobile technology toolkit has a clear benefits for both consumers and merchants in an ever-increasingly mobile world.
Online retailers have a big problem: stagnant mobile conversion rates. When Responsive Web Design (RWD) took the e-commerce world by storm five years ago, retailers happily jumped at the chance to offer a “one