In a move signaling a shift in RE/MAX‘s technology strategy, the company announced it’s acquiring booj, an award-winning Colorado-based web design and technology company.

The acquisition exemplifies a new approach for RE/MAX that goes beyond adapting third-party vendor products to fit broker and agent needs. Moving forward, RE/MAX will leverage the capabilities of booj and other strategic partners to deliver core technology solutions designed for and with RE/MAX affiliates. The objective: technology platforms that create a distinct competitive edge for RE/MAX brokerages and agents and complement other tech products they choose to use.

“Our strategy is to serve the industry’s most productive agents by providing technology that saves them time, connects them to buyers and sellers, helps them leverage the brand and its many competitive advantages, and ultimately enables them to be even more productive and successful,” said Adam Contos, RE/MAX CEO.

Article source: http://realtybiznews.com/re-max-acquires-web-design-firm-booj-to-power-its-agents/98747340/

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