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The web is the first place most of us turn when looking for information about products, services and businesses, yet a surprisingly large number of small companies still do not have web sites.
According to the 2018 Telstra Small Business Intelligence Report, 62 percent of customers will stop considering a business if they can’t find information about it online, but only 50 percent of small businesses have web sites.
A survey by YouGov Galaxy for GoDaddy puts that latter figure at 60 percent, but either way it’s a lot of small businesses that don’t have web sites.
“If we’re serious about being recognised globally as the ‘innovation nation’, we need to get more of the 60 percent of small businesses that currently do not have a digital presence, online