But Squarespace is no longer just a website builder. Over the past few years, the New York-based company has ballooned into an all-in-one platform targeted at small businesses, valued at $1.7 billion, where you can buy a domain, build a website, sell both physical and digital goods, and track analytics. Today, Squarespace is taking its first steps into the world of digital marketing with an email campaign product that’s supposed to be as pretty–and as easy to make–as a Squarespace website. “There’s a lot of things you need to do [as a small business] to be successful: You need to have a website, brand it well, be able to transact, to be able to engage with people,” says Anthony Casalena, Squarespace’s founder and CEO. “We’re going to keep trying to find those areas of opportunity where our customers have a need that would be better met on a single platform

Article source: https://www.fastcodesign.com/90175514/squarespace-owns-web-design-now-its-coming-for-email

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