Over the years, Zero-In has had a half-dozen versions of its website, and relaunching the site never seems to get any easier despite our attempts to learn lessons from each previous launch. In 2015 we set out to redesign our site once again with excitement, optimism, and confidence that prior web design blunders were a thing of the past. We conservatively planned to have the site up and running in less than six months. Spoiler alert… This project ended up taking nearly 18 months and cost 50% more than expected.
There are a lot of parties that I can point fingers at for the project’s failure, including a web design firm that didn’t deliver the product they had promised on time, and the people on our team who didn’t manage the project efficiently. Ultimately, however, it was my fault for starting the initiative without a sequential plan,