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E-commerce has exploded in the last five years, and with thousands of small business owners marketing their products online, it can be hard to stand out. Global e-commerce sales are projected to reach $4.5 trillion by 2021, according to a Statista report. In an expanding market where individualism and niche products drive sales, it’s important to do the right things to stay relevant.

This starts, of course, with having an excellent product – if people don’t have a need for your product or service, it won’t matter how beautiful or intuitive your ecommerce site is. The next step is presentation of that product.

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