With regards to web design, you may have heard of the terms UX or User Experience being bandied around. Put simply, these terms relate to the experience that people have when they visit your site and the kind of interactions they have with it once they start clicking through to other pages. Developing an enjoyable user experience journey is paramount to businesses both large and small, and will help to retain and keep an audience hooked.
However, due to the number of websites online, it can sometimes be challenging to get through to people who are looking to buy your product or service. Taking a more in-depth look at this concept of ‘user journey‘ can, therefore, open up a myriad of ways to help bring the customer back, improving