Amanda Bowman works in customer service at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design and company naming services.
We are lucky to have many options when it comes to food and beverages. Every year, tens of thousands of new food products are brought to market. And every year, 95% of new products fail.
The packaging that holds the food and the marketing and advertising that introduces you to the brand are important. All of these elements benefit from good design. Good design is good business.
In an increasingly challenging market for new products, it’s important to take advantage of any competitive edge you can find.
A study by MeadWestvaco, “Packaging Matters,” revealed that packaging drives 36% of purchase decisions, “more so than TV ads, online reviews, and recommendations from friends.” Nutella understood this and used the